Oscar winner Colin Firth and his wife Livia both wore environmentally-friendly outfits to the Academy Awards on Sunday (27th Feb 2011) in a bid to raise awareness of recycled clothing.
It defies what you normally see on the red carpet. It's really beautiful - it's pretty but also has a message
The boutique is situated in Chiswick - the posh part of London. It is (apparently) a paradise for addicts to organic products. There is an online presence as well - eco-age.com.
From toys to bespoke furniture, green cleaning products to energy saving gadgets, this is the place to be.
If you liked The King's Speech and want to follow the news related to Eco-Age check the blog at your leisure.
Such a great thing to see that eventually someone in the celebrity world has started an eco-friendly business rather some silly adverts for fragrances or watches!!!