Fifteen to twenty years ago, children and teenagers were rather pleased when a manufacturer - whatever the type of products involved - would give away free promotional stickers.
This was ideal to put on bicycle, mirrors, car windscreens, school bags and the list goes on.
Nowadays, it is a real race to get a freebie because budgets are tight for everyone even big names such as Canon, Sony or surf brands like Billabong and O'Neill. You have to find the right events where there is something "up for grabs".
With all the technology and connected devices in our lives, is there still an interest for the so precious adhesive products?
Some companies are still working hard to promote other businesses by using quirky designs without bringing a corporate feel to it, which would be instantly rejected by potential customers. The visual impact (colours and shapes) and appeal are essential. First name coming up is the expert in promotional products for other firms: Badger Design - http://www.badgerdesign.com/
But what/how is a free promotional sticker perceived by younger generations?
Simple things are/were always the best. The twenty first century is all about firmware and regular updates to get the battery powered smartphone/tablet running smoothly without a glitch. People want virtual and digital access to everything in no time.
Are individuals actually disconnected from the real world? Are WE living within a fantasy world?
When you think that people are ready to queue to get the latest Apple product - whether it is an iPad, iPod or imminent iPhone6! Are WE also too materialistic?
There is a fun side about stickers - according to where you go it can be soooo different as well.
...In Poland, meanwhile, you can come across lavatories indicating “gents” with a triangle and “ladies” with a circle, while in Lithuania men are represented by an inverted pyramid and women by a pyramid standing the right way up. While such signs might be obvious to Russians, Chinese, Japanese, Poles and Lithuanians, how many Americans, Indonesians, Germans, Kenyans or Peruvians would know which way to turn?... Source
Whether it is for a product or a service it is important that the message is conveyed rapidly as people "have no time" to think twice. Our Society is rushing constantly for everything: going to work, shopping, communicating (using emoticons when sending SMS)...etc - Patience is disappearing from our skills because the internet and digital connectivity has changed our behaviours. This is not to say that progress is bad. It is just about appreciating time and real values.
Where would we be without stickers. They are everywhere but are almost taken for granted.
The "Fire Door Keep Shut" or "Baby Onboard" - car stickers - are playing a major role when it comes to safety information.
Surely these types of short sentenced won't go and be replaced by something trendier such as a LED banner. But who knows...when you see that a library is now totally paperless/bookless (full article HERE).
Last but not least, did you know that some people have a fear of stickers: Pittakionophobia!
...This is a phobia that can make even the most courageous person shiver with fear... Source