Cold(er) days with strong wind, eventual snow and certainly rain - this is the time of the year when everyone wants to be warm(er).
More layers doesn't always mean better. It all depends on what are the clothes you are wearing made of!
No one likes to go outside in the rain and then come back home totally soaked. Unfortunately, this happens too often.
Taking your bicycle for a ride is usually an enjoyable activity, unless it starts suddenly to rain and this fun day can become a nightmare.
How to go around this? Just one word "Epic".
Epic by Nextec is mainly made of waterproof cotton:
...Epic cotton boasts good breathability and is water- and wind-resistant... Source
Vulpine and Howies are two brands selling such items... because their customers like outdoors and even if the items seem to be a bit pricey, there is nothing better than staying dry and warm when going for a long walk in Dartmoor or a lengthy cycle ride in the beautiful British countryside.
Both of these retailers attract a good number of cyclists because protection from the elements is the main factor. However the latter offers something almost even more exclusive: the retail store located in Exeter Devon is the only physical unit in the United Kingdom.
Of course, not everyone lives in the Southwest of England - thankfully there is an online store too: https://www.howies.co.uk
Epic Trousers or jackets aren't that popular right now, because people are usually after something über thick and warm. But we all know by now that "Less is more".
A thin shell will keep you dry and warm at the same time, because the materials used to design/manufacture the garment are effective and some products - such as plastic bottles - can be upcycled into winter jackets.
It is not about how something looks but how it feels and the actual properties of it.
More and more leading manufacturers are thinking twice about what they are producing: individuals are checking where things come from and components as well. Everything must be resistant/durable or existing customers would go elsewhere!
Renewable and sustainable resources without solvents is the best for our environment without a shadow of a doubt. In others words, being eco-friendly is a good selling point, because our planet needs to be protected for future generations. This is only possible by putting some efforts and working together - respecting basic rules such as walking/cycling more and leaving our cars behind us when it is possible.
Now having decent and comfortable waterproofs available...there are no excuses!