Calling a taxi can be a headache because there are different companies and some can be better than others.
Exeter in Devon (South West of England) seems to have found the winning formula.
The main company is called Apple Taxis.
Initially, there were Capital and Gemini which became one.
The contact number remains the same and is easy to remember - check the website HERE. It is in fact hard not to notice the cars, because there are so many of them. A bit like the yellow cabs of New York...they are everywhere.
Some cars are: eco friendly/hybrid/electric and this is also what Apple Taxis is after. Their eco policy is rather interesting:
What do most customers want from a business? Efficiency, great customer service, punctuality especially when it is to catch a train or plane. Lateness is not acceptable. Fear not as all drivers from this company are real experts to drive you from A to B without any hassle.
Technology is also onboard. Each driver has a device which allows the Head Office to track their exact position. What does this mean?
For instance, when/if you call the main switchboard number, the operator will check which car is the nearest from your address. The waiting time to pick you up will be shorter than normal and when you contact them by using your smartphone, you will receive a text when the taxi is outside your building.
An impressive change which gives the new and existing users a real faith into their service. No real stress and hassle of being late for your meeting or else. Everything is correctly timed.
The service is overall pleasing and there is always the question whether you need a receipt. Business cards are also available in case you want to pass their details to a local business or some friends.
It could even be slightly less corporate by handing out a sort of quirky taxi shaped fridge magnet with the main information including the twitter handle @appletaxiexeter.
Social media interaction is absolutely essential not only to get this online interaction but to improve what is not exactly right, following clients' feedback.