People are always after new bits of technology and digital devices. What about natural & durable material such as wood and ceramic?
No one wants vintage wood toys! Or if you give this to your child, he/she will look at you as if you are from another planet. When you think that even toddlers get their own tablets to play games or even connect with their grandparents on Skype!
Do we not appreciate simple and beautiful things anymore? Are we ignoring the nature around us?
It is as if receiving a present which is not "connected" or "wearable high-tech" was shameful. Some have been dreaming for that Apple iWatch.
So now, lets look at something like ceramic. Indeed this is what is used by potters to make cups, saucers and other plates. We can also find a few ceramic coasters in offices as promotional gifts. Meanwhile, Formula1 and cycling can also use ceramic for its resistance and durability.
If you speak about having such accessory on you bicycle next to your smartphone to track your speed and all the Strava App results, people may laugh because... ceramic can be seen and perceived as a rather simple and almost forgotten material.
Nowadays, cycling is mainly associated with kevlar and carbon. Of course, there is a cost for quality and reliable parts. Same goes for helmets. People must understand that headgear is important and something with a price tag of 20 Pounds won't be as good as an item at 75 Pounds. Security and safety is essential when you take your bicycle. There shouldn't be any hesitation to buy a more expensive helmet as there is a guarantee of getting a better protection.
What we all want is something with a seal of approval and manufactured with care. It is understandable that no everyone has the same budget when it comes to invest in a car, motorbike or bicycle. A cheap(er) purchase will - in most cases - not last for long.
Sometimes it is worth either saving for a little longer to reach the correct product or just be patient until the perfect second-hand item is available.
Some alternative and innovative options can come forward. As an example, Carmen Hijosa is the entrepreneur behind the new textile Pinatex. It feels like leather but it is a material way more natural. To discover and read all details check this article HERE.
Wearing the latest trend is generally pleasing for the buyer. However, it is essential to be comfortable... this is (or should be) the main factor. Unfortunately, it happens that it is all about the look and the colour but the garment is not that great.
Most people selling clothes want their clientèle to be happy with what they are actually buying. Having something returned is never that good, especially when the customer complaint is related to quality and finish.
Organic cotton is without a doubt the winner in most categories. And the good news is; there is a ten percent growth after three years of terrible struggle.
...The organic cotton market is again growing according to the Organic Cotton Market Report, an annual study conducted by Textile Exchange, an international nonprofit organization committed to a more sustainable textile industry... Source
We could question "who is interested in buying organic cotton items"?
In general, people working in hot premises, simply because it is lighter and better than nylon. New parents will also favourite the choice of organic cotton for their newborn. The industry making babywear outfits for boys/girls needs to focus constantly on such market. The competition is strong and having regular new designs, colours and seasonal collections is a must to survive. There are also those practicing a sport - with the exception of cyclists wearing tight lycra kits!
Cotton will certainly remains the most enjoyable textile to wear all year long. Organic cotton though brings something extra of course. It is also important to think about others.