Nowadays, it is as if people want everything from e-gadgets to clothes and other accessories.
We are almost saturated by images of trendy people wearing cool clothes and by not following such movement you could be ignored by others.
Image seems to be everything. Being too well dressed is not good either. Shabby chic is the thing such as jeans with cuts, messy hair, over sized tops. Tailoring is disappearing.
Big shops such as Primark must be laughing because it is where a lot of people shop to get that instant of fashion for next to nothing. But what about the quality?
As fashion changes all the time, this is a winning formula.
You just need to look at High Streets on the weekend: it is so busy that you wonder why people are moaning about their monthly struggles to pay bills.
But what else do we need and want? Have we forgotten what is surrounding our cities?!
Nicola Odemann may well redirect you towards the right path through her stunning photographs.