Since the beginning of media agency and web guru hype, it seems that there is an ongoing misunderstanding about who is doing what!?
It is not just about designing and making a website "live".
A web developer is not a web designer. This is also applicable when it comes to social media expert and infographic creative. All these tasks are related to the digital world. However, there are all different. It could be compared with a restaurant team working in a kitchen. There is a chef, a sous-chef, a pastry chef, a commis chef... in other words there are working in the same industry but each of them are covering a different part of the business in order to deliver one product.
It is always possible to learn or to to be taught how to improve various skills to bring positive results rapidly. Nevertheless, creativity is something which is (in general) already part of the individual. It means it would be rather hard to join a creative team without an artistic mind.
This particular job is directly linked to what the potential client is asking for, including the presentation and layout of the website.
It can be very particular. Both consultants have to guide, advise, direct and ask questions to make sure that the final product will match what the client is after. It must be modern but it must respect some layout rules as well.
It is similar to a storyboard, script and scenario. The film should be faultless.
Changes can always take place.
The web developer will also be included in the project but at a later stage.
A media or marketing agency can be a complex machine with specialists in their jobs. It is vital to know all changes too as technology moves fast. Constant and regular training sessions will keep the teams and/or staff at the top of the list when new companies will look for cutting edge designs.
There is a real digital media stereotype, meanwhile the look mustn't interfere in the job...this is secondary.
The 21st century is a revolution for our daily lives because there are new companies hiring qualified and knowledgeable new members of staff. Some of them are geniuses (or genii) in their sector, simply because they know everything inside out - which can't be learned at school or in a specialized establishment. All is about community, interaction and interaction sometimes by connecting with a forum in which people exchange tricks and tips.
Our world is about technology. It is important to use it carefully without abusing it.
It is important to explore and discover the potential of the internet. Not becoming addicted to it is maybe the hardest.