People are always after new bits of technology and digital devices. What about natural & durable material such as wood and ceramic?
No one wants vintage wood toys! Or if you give this to your child, he/she will look at you as if you are from another planet. When you think that even toddlers get their own tablets to play games or even connect with their grandparents on Skype!
Do we not appreciate simple and beautiful things anymore? Are we ignoring the nature around us?
It is as if receiving a present which is not "connected" or "wearable high-tech" was shameful. Some have been dreaming for that Apple iWatch.
So now, lets look at something like ceramic. Indeed this is what is used by potters to make cups, saucers and other plates. We can also find a few ceramic coasters in offices as promotional gifts. Meanwhile, Formula1 and cycling can also use ceramic for its resistance and durability.
For the F1 it is about the incredible brakes.
Cyclists can have some ceramic bearings by CeramicSpeed.
...Each bearing is individually manufactured for its specific application. CeramicSpeed bearings have a lifetime which is 4-8 times longer than traditional bearings...
Who would have thought so?!
Tom Staniford C3 para-cyclist is using and testing this magical and incredible product.
Everybody knows #RedIsFaster and I'm pleased to see @CeramicSpeed are aware of this. pic.twitter.com/bD4jS6LyyL
— Tom Staniford (@tomstaniford) May 18, 2015
If you speak about having such accessory on you bicycle next to your smartphone to track your speed and all the Strava App results, people may laugh because... ceramic can be seen and perceived as a rather simple and almost forgotten material.
Nowadays, cycling is mainly associated with kevlar and carbon. Of course, there is a cost for quality and reliable parts. Same goes for helmets. People must understand that headgear is important and something with a price tag of 20 Pounds won't be as good as an item at 75 Pounds. Security and safety is essential when you take your bicycle. There shouldn't be any hesitation to buy a more expensive helmet as there is a guarantee of getting a better protection.
What we all want is something with a seal of approval and manufactured with care. It is understandable that no everyone has the same budget when it comes to invest in a car, motorbike or bicycle. A cheap(er) purchase will - in most cases - not last for long.
Sometimes it is worth either saving for a little longer to reach the correct product or just be patient until the perfect second-hand item is available.
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