Fashion and organic cotton market

Fashion can be a tricky thing. Whatever is designed for a collection - usually displayed at London Fashion Week - becomes the clothes to wear... in order to be fashionable.

There are various textiles available and sometimes it can be surprising what the fashion designers of haute couture come with.

Some alternative and innovative options can come forward. As an example, Carmen Hijosa is the entrepreneur  behind the new textile Pinatex. It feels like leather but it is a material way more natural. To discover and read all details check this article HERE.

Some manufacturers/retailers like Howies® like to sell products made of recycled plastic bottles. It is all about being ethical too. Fashion is not just about making money, but thinking about the environment and The Earth. No need to mention the issues around climate change and carbon foot print that most politicians are aware of... sadly, nothing is actively done to preserve our planet.

Wearing the latest trend is generally pleasing for the buyer. However, it is essential to be comfortable... this is (or should be) the main factor. Unfortunately, it happens that it is all about the look and the colour but the garment is not that great.

Most people selling clothes want their clientèle to be happy with what they are actually buying. Having something returned is never that good, especially when the customer complaint is related to quality and finish.

Organic cotton is without a doubt the winner in most categories. And the good news is; there is a ten percent growth after three years of terrible struggle.

...The organic cotton market is again growing according to the Organic Cotton Market Report, an annual study conducted by Textile Exchange, an international nonprofit organization committed to a more sustainable textile industry... Source

We could question "who is interested in buying organic cotton items"?

 

In general, people working in hot premises, simply because it is lighter and better than nylon. New parents will also favourite the choice of organic cotton for their newborn. The industry making babywear outfits for boys/girls needs to focus constantly on such market. The competition is strong and having regular new designs, colours and seasonal collections is a must to survive. There are also those practicing a sport - with the exception of cyclists wearing tight lycra kits!

 

Cotton will certainly remains the most enjoyable textile to wear all year long. Organic cotton though brings something extra of course. It is also important to think about others.